HTML 5 is fast becoming the standard for interactive and responsive web user-interfaces. Google describes HTML5 as a “universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets.”
Google Web Designer was created to allow advertisers to easily create HTML 5 ads for mobile and desktop. It helps advertisers and campaigners to create gorgeous visual experiences without having to handle the coding. But for advanced users, the code if fully editable, giving them much more flexibility.
At its core, Web Designer is a visual tool, but you can also delve right into the JavaScript and CSS to fine-tune different aspect of your site. Indeed, Web Designer allows you to manipulate all of your code directly in a built-in editor and lets you quickly preview your creations in every browser you have installed on your machine.
The tools come with all the usual visual design tools you’re probably familiar with. Some of the more interesting ones Google has developed for Web Designer include a pen tool for free drawing, as well as a timeline for managing your animations. Web Designer also features the ability to create 3D content using the power of CSS3, as well as a set of pre-built components for galleries, maps and embedded YouTube videos.
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